Work-life balance. What an ironical topic. I say that because am writing this article in the middle of a family holiday. Actually as I vigorously type away, my family is playing beside me so I have to rejoin the game soon before someone gets upset.

The reason I have to write this during a family hol…

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Every company - big or small - is concerned about its long term existence. And being able to operate in a supportive environment goes a long way in business sustainability. Regulations are key to business survival. And this is why a lobbying strategy is an important tool for a business finding itself in a turbulent environment when it comes to legislations and other government policies. When it comes to a lobbying strategy, a company can have an independent strategy, or it can be something developed in participation with a trade association.…

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I have had a rather interesting experience hiring and working with colleagues in the communications field. There are those that make you laugh, others make you sad, others excited, and yet others simply take you by surprise and leave you mesmerized. I once had the most fascinating colleague working at a leading corporate organization, who literary did nothing but be ‘interesting.’ You just fell in love with her. And I mean from the CEO, Chairman to the door man, we all loved having her around.…

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The battle for the customers’ attention is on. And it is not going to be won by how many billboard ads you place, or the length of your commercials on television, radio or newspapers. It is not even going to be about the colour and music in your ads, or the number of press releases or media events you hold.

This battle is going to be won by brands that stop shouting at their customers and start having a conversation with them.
You see, in this era of ‘open-door policy’ created by social media, where everyone is talking to everyone, and everyone - from the president, to the maize seller - is accessible, brands that are trying to ‘talk to customers’ rather than engaging with them, are lying to themselves.…

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Nothing beats information in making good decisions for your business. There is something powerful about possessing good quality, accurate and adequate information. You make the right decisions. A big mistake many small and medium enterprises (SMEs) make is diving in and making decisions without gathering the intelligence first.…

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Money cannot buy one of the most important things you need to promote your business – relationships. Your company profits only when the earnings from retained customers exceed the costs to acquire and to service customers over time.

There is a strong correlation between long-term business success and long-term customer relationships. Successful businesses capitalize on every stage of the customer life cycle; from customer selection to customer acquisition, customer retention to customer growth. Once a certain level of trust and comfort has been established, most customers prefer to remain loyal to companies and their products.…

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Have you ever listened to someone talk and you right away decided you cannot trust that person? As most people put it, ‘that is just PR’. In other words to say they think the person is lying through their teeth. Is it a good or bad thing? It is a very bad thing. Needless to say, if your communications make people say those words you are doomed.…

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I have been asked this question many times. How much should I allocate to my PR budget? The answer to me is never specific. The discussion on how much to budget for PR is determined by your business objectives, and a good understanding of where the PR opportunities are for your business. This is to say, your PR policies and activities should be tailored around supporting your business objectives. From there you can work down the specifics.

Starting to do a PR budget without a plan is to risk a disappointment. I always consider adhoc, unplanned and uncoordinated PR activities a waste of money. This is because more often than not, they result to misallocation of efforts.…

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Every start of the year we make resolutions. We all know that we don’t always count a good success rate come December. I want to challenge you to achieve all this year’s resolutions. And to do so, you have to make realistic, achievable ones. The best way to achieve anything I believe is making it enjoyable and fun. We are more likely to pursue what we are passionate about.…

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How was your business in 2015? Good? Not too good? Whichever way it was, I know everyone is looking forward to implementing the lessons learnt and making the best out of 2016. As an astute business person, I am sure you have thought out the opportunities available for your business in 2016, and already have a strategy in place to maximize on those opportunities.…

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Strategy is generally a plan of action designed to achieve a long term or overall aim. Of course if you are in business you know that. And you also know that your business is headed nowhere if it has not created a strategy to direct it.…

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